<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Core: product home and account flows -->
  <url><loc>https://pointscard.app/</loc><lastmod>2026-03-27</lastmod><priority>1.0</priority></url>
  <url><loc>https://pointscard.app/loyalty-roi-calculator.html</loc><lastmod>2026-04-03</lastmod><priority>0.9</priority></url>
  <url><loc>https://pointscard.app/users.html</loc><lastmod>2026-03-21</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/privacy.html</loc><lastmod>2026-03-18</lastmod><priority>0.3</priority></url>
  <url><loc>https://pointscard.app/terms.html</loc><lastmod>2026-03-18</lastmod><priority>0.3</priority></url>
  <url><loc>https://pointscard.app/user-account-deletion.html</loc><lastmod>2026-03-18</lastmod><priority>0.2</priority></url>

  <!-- Audience landing pages (loyalty + reviews by vertical) -->
  <url><loc>https://pointscard.app/pet-groomers.html</loc><lastmod>2026-03-27</lastmod><priority>0.85</priority></url>
  <url><loc>https://pointscard.app/car-detailing.html</loc><lastmod>2026-03-29</lastmod><priority>0.85</priority></url>
  <url><loc>https://pointscard.app/prepaid-packages.html</loc><lastmod>2026-03-29</lastmod><priority>0.85</priority></url>

  <!-- Resources hub and category indexes -->
  <url><loc>https://pointscard.app/resources.html</loc><lastmod>2026-03-27</lastmod><priority>0.9</priority></url>
  <url><loc>https://pointscard.app/resources/getting-started.html</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/resources/growth.html</loc><lastmod>2026-03-27</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/resources/coffee-shops.html</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/resources/promotions.html</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/resources/tools.html</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>
  <url><loc>https://pointscard.app/resources/faq.html</loc><lastmod>2026-03-18</lastmod><priority>0.8</priority></url>

  <!-- Guides and articles (loyalty, retention, operations) -->
  <url><loc>https://pointscard.app/resources/5-ways-increase-visits.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/best-loyalty-programs-coffee-shops.html</loc><lastmod>2026-03-27</lastmod><priority>0.65</priority></url>
  <url><loc>https://pointscard.app/resources/cafe-reward-ideas-margins.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/coffee-shop-loyalty-ideas.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/digital-vs-paper.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/do-loyalty-programs-work-small-business.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/double-points-day-how-to-run.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/free-vs-paid-loyalty-apps.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/get-customers-to-sign-up-loyalty-program.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/hidden-pitfalls-loyalty.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/how-much-does-loyalty-program-cost.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/how-to-calculate-loyalty-program-roi.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/how-to-handle-no-shows-cancellations.html</loc><lastmod>2026-03-27</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/how-to-launch.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/how-to-set-up-digital-punch-card.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/loyalty-program-ideas-small-business.html</loc><lastmod>2026-03-27</lastmod><priority>0.65</priority></url>
  <url><loc>https://pointscard.app/resources/measuring-loyalty-success.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/punch-card-vs-points-vs-tiers.html</loc><lastmod>2026-03-27</lastmod><priority>0.65</priority></url>
  <url><loc>https://pointscard.app/resources/retention-vs-acquisition.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/seasonal-loyalty-promotions.html</loc><lastmod>2026-03-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://pointscard.app/resources/why-repeat-customers-matter.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>

  <!-- Interactive tools -->
  <url><loc>https://pointscard.app/resources/tools/reward-calculator.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/tools/roi-calculator.html</loc><lastmod>2026-04-03</lastmod><priority>0.5</priority></url>
  <url><loc>https://pointscard.app/resources/tools/promotion-templates.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
  <url><loc>https://pointscard.app/resources/tools/customer-segment-analyzer.html</loc><lastmod>2026-03-18</lastmod><priority>0.7</priority></url>
</urlset>
