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Customer Segment Analyzer

Champions (Top 5%)

5%

of customers

40%

of revenue

Loyal Customers (Next 15%)

15%

of customers

35%

of revenue

Potential Loyalists (Next 20%)

20%

of customers

20%

of revenue

At-Risk Customers (Remaining 60%)

60%

of customers

5%

of revenue

Review your customer analytics in the PointsCard dashboard

Identify which segment each customer falls into based on visit frequency

Create targeted promotions for each segment

Use the leaderboard feature to recognize your Champions

Send personalized messages to at-risk customers to re-engage them

Track segment performance over time to measure program effectiveness

Ready to put this into practice?

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